Retail entity

Adidas

Company

Adidas is most often covered alongside Nike, which appears in 2 of these 3 stories. They are less corroborated than the beat average, carrying 2 original sources each against 3.1 for the same window. Across a 216-day span, the pace is roughly 0.1 stories per week.

Last mentioned: Sep 29, 2026

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Entity pulse

Recent coverage · Adidas

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3 stories
5.7 avg impact
0% positive
33% negative

Coverage balance Negative coverage leads. Negative coverage exceeds positive coverage by 33 percentage points.

  • 67% neutral
  • 33% negative

Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.

What the coverage shows about Adidas

Adidas is most often covered alongside Nike, which appears in 2 of these 3 stories. They are less corroborated than the beat average, carrying 2 original sources each against 3.1 for the same window. Across a 216-day span, the pace is roughly 0.1 stories per week. The 5.7 average consequence score is below the beat benchmark of 6.1 in the same window. Coverage clusters in consumer-trends, which accounts for 1 of those 3, with the remainder spread across 2 other categories. We currently track 3 Retail stories that mention Adidas, published between February 26, 2026 and September 29, 2026.

Stories tracked
3
Per week
0.1
Sources per story
2

Computed from the 3 stories linked to this entity, with beat comparisons drawn from all 979 Retail stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.

Coverage cohort

Appears alongside

Other entities that clear the same relevance threshold in stories also covering Adidas. Shared-story counts are live from our verified record — not editorial picks.

Timeline

  1. 2026 New York City Marathon

    The target race day Hoka is using to own the run-up period and convert community engagement into brand loyalty.

  2. Hoka hosts NYC block party

    Hoka caps its run-up activation with a block party in New York City, which becomes the subject of subsequent campaign messaging.

  3. 2025 NYC Marathon draws over 59,000 finishers

    The prior year's New York City Marathon recorded more than 59,000 finishers, highlighting the scale of the running community Hoka is now courting.

Stories mentioning Adidas 3

Consumer Trends Neutral

59,000 Finishers Attract Hoka's NYC Marathon Run-Up Retail Offensive

Hoka is treating the weeks before the New York City Marathon as a consumer acquisition window, targeting a running market that produced 59,000+ finishers in 2025. The brand's Strava challenge, DOOH scorecards, and Oct. 3 block party are designed to build loyalty before peak purchase moments. For retail operators, the activation shows how footwear brands are using local community events to drive brand affinity and store engagement.

2 sources
Market Trends Negative

Footwear Giants Pivot Supply Chains Amid Looming 15% Global Tariff Threat

Global footwear brands are aggressively restructuring supply chains and adjusting pricing models to mitigate the impact of a proposed 15% universal baseline tariff. With Treasury Secretary nominee Scott Bessent signaling a shift toward aggressive trade enforcement via the IEEPA, companies like Adidas are accelerating their exit from high-risk manufacturing hubs.

2 sources

Adidas is linked from 3 stories on this site, each scored at or above our 35% relevance threshold — see how these pages are built.

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