# Adidas

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/adidas
Canonical HTML page: https://getretailbrief.com/entity/adidas

## Recent coverage (2 stories)

### Footwear Giants Pivot Supply Chains Amid Looming 15% Global Tariff Threat
2026-03-05 00:53:28 · Sentiment: Negative · Impact: 7/10 · Sources: 2

Global footwear brands are aggressively restructuring supply chains and adjusting pricing models to mitigate the impact of a proposed 15% universal baseline tariff. With Treasury Secretary nominee Scott Bessent signaling a shift toward aggressive trade enforcement via the IEEPA, companies like Adidas are accelerating their exit from high-risk manufacturing hubs.
Full story: https://getretailbrief.com/story/footwear-firms-prepare-15-percent-global-tariff

### Puma Faces Steep Q4 Loss Amid Strategic Reset and FY26 Growth Targets
2026-02-26 08:08:30 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

German sportswear giant PUMA SE reported a significant GAAP loss of €2.27 per share on revenue of €1.56 billion, signaling a challenging end to the fiscal year. Despite the bottom-line hit, the company has introduced a forward-looking FY26 outlook aimed at stabilizing margins and recapturing market share.
Full story: https://getretailbrief.com/story/puma-earnings-loss-fy26-outlook-analysis

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