# AirPods Max 2

Type: Product

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/airpods-max-2
Canonical HTML page: https://getretailbrief.com/entity/airpods-max-2

## Recent coverage (1 stories)

### Apple Unveils AirPods Max 2 at $701, Targeting Ultra-Premium Audio Market
2026-03-17 16:59:36 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Apple has officially debuted the second generation of its high-end over-ear headphones, the AirPods Max 2, more than five years after the original model's launch. Priced at a premium $701, the update signals Apple's intent to dominate the luxury consumer audio segment while leveraging a long product lifecycle.
Full story: https://getretailbrief.com/story/apple-airpods-max-2-launch-analysis

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