# Birch Lane

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/birch-lane
Canonical HTML page: https://getretailbrief.com/entity/birch-lane

## Recent coverage (1 stories)

### Wayfair expands Klarna 0% APR up to 6 months across 4 brands
2026-10-07 09:51:46 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Klarna and Wayfair are deepening their partnership, adding always-on 0% APR financing up to six months across Wayfair, Joss & Main, AllModern, and Birch Lane in the U.S., and bringing Klarna's full BNPL suite to Canada for the first time. For e-commerce and retail operators, the move underscores how embedded lending at checkout is becoming a core merchandising lever in high-consideration home categories.
Full story: https://getretailbrief.com/story/klarna-wayfair-0-apr-6-months-ecommerce

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