# Brooks Brothers

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/brooks-brothers
Canonical HTML page: https://getretailbrief.com/entity/brooks-brothers

## Timeline

- **2026-03**: Campaign Launch — The 'Make It Yours' global brand refresh is officially unveiled.
- **2023**: Leadership Change — Marisa Thalberg joins Catalyst Brands as Chief Customer and Marketing Officer.
- **2020-08**: Acquisition — SPARC Group acquires Brooks Brothers for $325 million.
- **2020-07**: Bankruptcy — The company files for Chapter 11 bankruptcy protection due to the pandemic and shifting retail trends.

## Recent coverage (1 stories)

### Brooks Brothers Modernizes Heritage with 'Make It Yours' Global Refresh
2026-03-04 15:43:57 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Brooks Brothers is pivoting its 200-year-old identity through the 'Make It Yours' campaign, led by Catalyst Brands CMO Marisa Thalberg. The initiative aims to transition the brand from a symbol of rigid tradition to a platform for personalized, modern style.
Full story: https://getretailbrief.com/story/brooks-brothers-brand-refresh-catalyst-brands

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