# Dame

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/dame
Canonical HTML page: https://getretailbrief.com/entity/dame

## Timeline

- **2026-03-04**: Industry Reaction — Analysts note Dame as a first-mover in proactive tariff reimbursement.
- **2026-03-03**: Refund Announcement — Dame announces it will return $10,000 in collected surcharges to affected customers.
- **2026-Q1**: Tariff Invalidation — Federal or executive action leads to the invalidation of the specific trade levies.
- **2025-Q1**: Surcharge Implementation — Dame introduces the 'Trump Tariff Surcharge' to offset rising import costs.

## Recent coverage (1 stories)

### Dame Initiates $10,000 Refund Program Following Tariff Invalidation
2026-03-04 05:08:35 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Sexual wellness brand Dame is proactively refunding $10,000 to customers who were charged a 'Trump Tariff Surcharge' during the previous year. The move follows the invalidation of specific trade levies and marks a significant shift in how direct-to-consumer brands manage political and economic volatility.
Full story: https://getretailbrief.com/story/dame-refunds-tariff-surcharges-ecommerce-strategy

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This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getretailbrief.com/guides/methodology for the full editorial methodology.