# Depop

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/depop
Canonical HTML page: https://getretailbrief.com/entity/depop

## Timeline

- **2026-02-26**: Third Restructuring Round — eBay confirms 800 job cuts (6% of staff) to integrate Depop and realign priorities.
- **2026-02-18**: Divestiture Announced — Etsy agrees to sell Depop to eBay for $1.2 billion cash to refocus on core operations.
- **2026-02-18**: Depop Acquisition — eBay announces $1.2 billion deal to acquire Gen Z fashion app Depop from Etsy.
- **2024-01-23**: Second Restructuring Round — eBay eliminates 1,000 jobs (9% of staff) to align labor costs with revenue growth.
- **2023-02-01**: First Restructuring Round — eBay cuts 500 roles (4% of staff) as post-pandemic consumer spending cools.
- **2021-06-02**: Etsy Acquires Depop — Etsy purchases the fashion resale app for $1.62 billion during the pandemic e-commerce boom.
- **2021**: Integration Period — Etsy attempts to scale Depop as part of its 'house of brands' strategy.

## Recent coverage (2 stories)

### eBay Trims 800 Jobs Following $1.2B Depop Acquisition to Align Strategy
2026-03-01 00:26:41 · Sentiment: Bearish · Impact: 6/10 · Sources: 3

eBay has announced the layoff of approximately 800 employees, representing 6% of its global workforce, just days after acquiring Gen Z fashion app Depop for $1.2 billion. This move marks the company's third major restructuring in three years as it pivots toward high-growth focus categories and re-commerce.
Full story: https://getretailbrief.com/story/ebay-layoffs-depop-acquisition-restructuring

### Etsy Sells Depop to eBay for $1.2B in Strategic Pivot to Core Marketplace
2026-02-19 02:44:28 · Sentiment: Bullish · Impact: 7/10 · Sources: 2

Etsy has agreed to sell its secondhand clothing marketplace, Depop, to eBay for $1.2 billion in cash, marking a significant retreat from its 2021 expansion strategy. The deal sparked a 17% surge in Etsy's stock as investors cheered the company's return to its core artisanal roots.
Full story: https://getretailbrief.com/story/etsy-sells-depop-to-ebay-1-2-billion

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