# DRAM

Type: Technology

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/dram
Canonical HTML page: https://getretailbrief.com/entity/dram

## Recent coverage (2 stories)

### iPhone sticker shock? Apple CEO says price hikes 'unavoidable' for $1,000+ devices
2026-06-22 02:25:57 · Sentiment: Bearish · Impact: 7/10 · Sources: 3

Retailers and consumers should prepare for higher iPhone prices as Apple CEO Tim Cook signals that cost pressures from AI memory demand will break the company’s historical pricing discipline. The iPhone 18 could be the first to feel the impact.
Full story: https://getretailbrief.com/story/retail-apple-price-hike

### Memory Shortage to Trigger Decade-Low Smartphone Shipments in 2026
2026-02-27 14:39:07 · Sentiment: Bearish · Impact: 7/10 · Sources: 2

A critical shortage in memory components is projected to drive global smartphone shipments down to 1.12 billion units in 2026, an 11% decline from the previous year. This contraction represents the most significant market retreat in over a decade, posing severe inventory and pricing challenges for retailers.
Full story: https://getretailbrief.com/story/smartphone-shipment-dip-memory-shortage-2026

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