# eMarketer

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/emarketer-company
Canonical HTML page: https://getretailbrief.com/entity/emarketer-company

## Recent coverage (2 stories)

### Meta's ad AI gives retailers direct campaign control, targeting $243B revenue
2026-06-25 04:46:11 · Sentiment: Neutral · Impact: 7/10 · Sources: 2

Retailers stand to gain from Meta's automated ad tools, which simplify campaign management and leverage AI for creative optimization. As Meta's ad revenue surges toward $243B, e-commerce brands can bypass agencies for performance ads.
Full story: https://getretailbrief.com/story/meta-ai-retail-ad-tools-direct-control

### Retail Affiliate Spend Tops $17B, Heading for $20B in 2026
2026-06-20 23:27:56 · Sentiment: Strongly positive · Impact: 6/10 · Sources: 3

The global affiliate marketing industry, a vital customer acquisition channel for retailers, surged to $17-18.5B in 2025 and is projected to surpass $20B by year-end. The new AffiliateBooster.com report signals an imperative for e-commerce brands to double down on performance-based partnerships.
Full story: https://getretailbrief.com/story/retail-affiliate-spend-17b-20b-2026

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