# Gartner

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/gartner
Canonical HTML page: https://getretailbrief.com/entity/gartner

## Recent coverage (2 stories)

### Retail chatbots left behind: 2 in 3 consumers turn to ChatGPT, Claude
2026-07-13 15:38:18 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Retailers have deployed AI chatbots widely, but Gartner finds consumer usage hasn't budged since 2022 while third-party gen AI usage doubled. Nearly 74% of B2B customers also use these tools to accomplish tasks, bypassing brand channels.
Full story: https://getretailbrief.com/story/retail-third-party-ai-beats-brand-chatbots

### P&G Elevates 'One Supply Chain' Strategy to Master the Perfect Order Framework
2026-03-18 04:49:42 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Procter & Gamble is redefining operational excellence through its 'One Supply Chain' strategy, focusing on the 'Perfect Order' metric to synchronize forecasting and logistics. This integrated approach transforms supply chain execution from a back-office function into a primary driver of competitive advantage in the retail sector.
Full story: https://getretailbrief.com/story/pg-one-supply-chain-perfect-order-strategy

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