iPhone 18 Pro's 48MP Camera and Sept 12 Pre-Orders Reshape Retail
Apple's iPhone 18 Pro and Pro Max launch creates a critical retail window: pre-orders open September 12 and devices hit shelves September 18. The 48MP variable-aperture camera, larger battery, and new burgundy finish are likely to drive trade-in volume, accessory attach, and carrier promo traffic. Retailers should prepare for inventory pressure on new finishes and a pre-holiday traffic bump.
Source: Hacker News · Seeking Alpha