# Hillary Super

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/hillary-super
Canonical HTML page: https://getretailbrief.com/entity/hillary-super

## Timeline

- **2026-03-08**: Public Disclosure — Reports detail the conversion of Adore Me to a loyalty model and the review of DailyLook.
- **2026-03-05**: Strategic Pivot — CEO Hillary Super announces the end of the subscription model during the Q4 earnings call.
- **2023-01-01**: Deal Completion — The acquisition is finalized, integrating Adore Me's subscription tech into VSCO.
- **2022-11-01**: Acquisition Announced — Victoria's Secret reveals plan to acquire Adore Me for $400M to boost digital capabilities.

## Recent coverage (1 stories)

### Victoria’s Secret Pivots from Subscription Model in $400M Adore Me Reset
2026-03-09 00:43:48 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Victoria’s Secret & Co. is discontinuing the subscription-based VIP membership for its Adore Me brand, converting it into a loyalty program. The retailer is also launching a strategic review of its DailyLook styling service, signaling a major shift away from the recurring revenue model that underpinned its $400 million acquisition.
Full story: https://getretailbrief.com/story/victorias-secret-adore-me-subscription-pivot

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