# Hobby Lobby

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/hobby-lobby
Canonical HTML page: https://getretailbrief.com/entity/hobby-lobby

## Recent coverage (1 stories)

### Michaels Revamps Loyalty Program to Capture Surging $3,200 Annual Craft Spend
2026-03-17 02:08:05 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Michaels has introduced a new three-tiered loyalty program offering up to 9% back in rewards to capitalize on a 67% increase in hobby spending since 2020. The strategy targets 'analog' enthusiasts as digital fatigue drives 71% of U.S. consumers toward hands-on creative hobbies.
Full story: https://getretailbrief.com/story/michaels-loyalty-program-relaunch-2026

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