Shein's Europe Sales Plunge 13.9% as Tariffs Bite Before UK Change
Shein's first post-IPO trading update shows Europe revenue down 13.9% and US revenue down 6%, with product sales shrinking even as marketplace-service income keeps total revenue barely positive. The company is raising prices, cutting ads, and pivoting to a fee-based marketplace model as de minimis exemptions disappear. For retail and e-commerce operators, the update signals that the low-value cross-border parcel advantage is eroding fast.
Source: eveningnews24.co.uk · chelmsfordcitynews.co.uk