# Huel

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/huel
Canonical HTML page: https://getretailbrief.com/entity/huel

## Timeline

- **2026-03-23**: Acquisition Announced — Danone announces a definitive agreement to buy Huel for approximately €1 billion.
- **2023**: Revenue Surge — Huel reports record revenues of £184.5 million, up 28% year-over-year.
- **2022**: Funding Milestone — Huel raises $20 million in a funding round led by Highland Europe, valuing the company at $560 million.
- **2015**: Huel Founded — Julian Hearn launches Huel in the UK as a 'complete nutrition' solution.

## Recent coverage (1 stories)

### Danone Acquires Huel: A €1 Billion Bet on the Future of Complete Nutrition
2026-03-24 19:37:33 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Danone has reached a definitive agreement to acquire Huel, the UK-based pioneer of meal-replacement products, in a deal valued at approximately €1 billion. This acquisition marks a major step in Danone's 'Renew Danone' strategy, aimed at dominating the high-growth functional and active nutrition sectors.
Full story: https://getretailbrief.com/story/danone-acquires-huel-complete-nutrition-deal

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