# iHeartMedia

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/iheartmedia
Canonical HTML page: https://getretailbrief.com/entity/iheartmedia

## Recent coverage (2 stories)

### Amazon’s Outcome Optimizer Redirects Ad Dollars Based on $50B+ Shopping Data
2026-06-26 05:12:05 · Sentiment: Bullish · Impact: 7/10 · Sources: 2

Amazon’s expanded iHeartMedia partnership and Outcome Optimizer now connect streaming audio and TV ads directly to Amazon purchase data, enabling brands to measure the e-commerce impact of every impression.
Full story: https://getretailbrief.com/story/amazon-outcome-optimizer-retail-media

### Wellness Supplement Recall Highlights Growing Risks in E-commerce Health Sector
2026-03-13 15:02:47 · Sentiment: Bearish · Impact: 6/10 · Sources: 7

A widespread recall has been issued for a wellness supplement after testing revealed the presence of Sildenafil, the active pharmaceutical ingredient in Viagra. This discovery poses severe health risks to consumers with underlying conditions and underscores the persistent challenges of regulatory oversight in the online supplement market.
Full story: https://getretailbrief.com/story/wellness-supplement-recall-sildenafil-contamination

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