# Kirkland Signature

Type: Product

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/kirkland-signature
Canonical HTML page: https://getretailbrief.com/entity/kirkland-signature

## Timeline

- **2026-03-24**: Full Restoration — Reports confirm the product is back in stock across all major U.S. regions.
- **2025-12-20**: Initial Sightings — Members report the return of the KS brand in select West Coast locations.
- **2025-10-15**: Substitute Introduced — Naturally More Organic Peanut Butter is stocked as a temporary replacement.
- **2025-09-01**: Product Discontinuation — Kirkland Signature Creamy Peanut Butter is pulled from shelves nationwide.

## Recent coverage (1 stories)

### Costco Restores Kirkland Signature Staple After Months of Member Backlash
2026-03-24 02:09:59 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Costco has initiated a nationwide rollout of its Kirkland Signature Creamy Peanut Butter following a controversial six-month absence from store shelves. The return of this private-label staple highlights the delicate balance the warehouse club must maintain between its rotating inventory strategy and the consistent availability of core household products.
Full story: https://getretailbrief.com/story/costco-kirkland-signature-peanut-butter-return

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