# Martin Kristiseter

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/martin-kristiseter
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## Recent coverage (1 stories)

### Walmart's $1B Vibe.co deal turns every TV into a store—$17B CTV ads at stake
2026-06-30 08:54:39 · Sentiment: Bullish · Impact: 6/10 · Sources: 2

The $1 billion-plus acquisition of Vibe.co allows Walmart to offer marketplace sellers and brands closed-loop CTV advertising, leveraging its shopper data to prove ad effectiveness. This move intensifies the retail media arms race, as competitors like Kroger also eye off-site streaming.
Full story: https://getretailbrief.com/story/walmart-vibe-ctv-retail-media

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