# McKinsey & Company

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/mckinsey-company
Canonical HTML page: https://getretailbrief.com/entity/mckinsey-company

## Timeline

- **2030**: Projected Milestone — E-commerce reaches 11% of retail; D2C market hits $60 billion; MSMEs drive 50% of growth.
- **2026**: McKinsey Analysis — Report identifies MSMEs as the primary engine for the next wave of digital retail growth.
- **2024**: Current State — E-commerce represents 6% of total retail; D2C market valued at $10-12 billion.

## Recent coverage (3 stories)

### Invisible Payments Reshape Retail as $2.4T Market Shifts to Embedded Checkout
2026-06-25 00:26:30 · Sentiment: Positive · Impact: 7/10 · Sources: 3

The retail sector is witnessing a fundamental shift toward invisible payments, where checkout processes disappear into the shopping experience. With $2.4 trillion in global payment revenues at stake, retailers who embed seamless payment flows are seeing higher conversion rates and stronger customer loyalty.
Full story: https://getretailbrief.com/story/invisible-payments-retail-2-4t-embedded-checkout

### MSMEs to Fuel 50% of India's E-commerce Growth by 2030, McKinsey Finds
2026-03-18 00:35:56 · Sentiment: Positive · Impact: 7/10 · Sources: 2

India's e-commerce penetration is projected to nearly double to 11% of total retail by 2030, with MSMEs driving half of that expansion. A structural shift toward unbundled digital services and D2C channels is challenging the dominance of traditional marketplaces.
Full story: https://getretailbrief.com/story/india-msme-ecommerce-growth-2030-mckinsey

### India's Quick Commerce Market Set to Hit $40 Billion by 2030: McKinsey Report
2026-02-25 10:46:03 · Sentiment: Positive · Impact: 6/10 · Sources: 2

A new McKinsey & Company report identifies quick commerce as the fastest-growing sub-sector within India's digital economy. The segment is projected to reach a valuation of $35-$40 billion by 2030, driven by shifting consumer behavior and hyper-local logistics.
Full story: https://getretailbrief.com/story/india-quick-commerce-market-growth-2030-mckinsey

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This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getretailbrief.com/guides/methodology for the full editorial methodology.