# Meghna Apparao

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/meghna-apparao
Canonical HTML page: https://getretailbrief.com/entity/meghna-apparao

## Recent coverage (1 stories)

### Meta Platforms Dominate Indian Retail Discovery as Social Influence Hits 77%
2026-02-26 00:28:50 · Sentiment: Positive · Impact: 7/10 · Sources: 2

A joint report by Meta and the Retailers Association of India reveals that 77% of retail purchase decisions in India are now influenced by social media, with Meta platforms capturing 96% of that discovery. The shift toward 'phygital' shopping is being driven by short-form video, creators, and conversational commerce via WhatsApp.
Full story: https://getretailbrief.com/story/meta-india-retail-discovery-report-2026

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