# Microsoft Copilot

Type: Product

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/microsoft-copilot
Canonical HTML page: https://getretailbrief.com/entity/microsoft-copilot

## Recent coverage (2 stories)

### 25% less reconciliation: AI data platforms transform retail forecasting
2026-07-20 05:09:25 · Sentiment: Bullish · Impact: 6/10 · Sources: 5

Retailers can boost forecast accuracy and inventory management by uniting sales, supply, and finance data on an AI‑ready platform, achieving a 25–30% reduction in manual reconciliation and 30–40% faster decisions.
Full story: https://getretailbrief.com/story/ai-ready-data-platform-retail-25-percent-reduction

### Retail chatbots left behind: 2 in 3 consumers turn to ChatGPT, Claude
2026-07-13 15:38:18 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Retailers have deployed AI chatbots widely, but Gartner finds consumer usage hasn't budged since 2022 while third-party gen AI usage doubled. Nearly 74% of B2B customers also use these tools to accomplish tasks, bypassing brand channels.
Full story: https://getretailbrief.com/story/retail-third-party-ai-beats-brand-chatbots

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