# Open Network for Digital Commerce (ONDC)

Type: Technology

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/open-network-for-digital-commerce-ondc
Canonical HTML page: https://getretailbrief.com/entity/open-network-for-digital-commerce-ondc

## Timeline

- **2030**: Projected Milestone — E-commerce reaches 11% of retail; D2C market hits $60 billion; MSMEs drive 50% of growth.
- **2026**: McKinsey Analysis — Report identifies MSMEs as the primary engine for the next wave of digital retail growth.
- **2024**: Current State — E-commerce represents 6% of total retail; D2C market valued at $10-12 billion.

## Recent coverage (1 stories)

### MSMEs to Fuel 50% of India's E-commerce Growth by 2030, McKinsey Finds
2026-03-18 00:35:56 · Sentiment: Positive · Impact: 7/10 · Sources: 2

India's e-commerce penetration is projected to nearly double to 11% of total retail by 2030, with MSMEs driving half of that expansion. A structural shift toward unbundled digital services and D2C channels is challenging the dominance of traditional marketplaces.
Full story: https://getretailbrief.com/story/india-msme-ecommerce-growth-2030-mckinsey

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