Retail entity

Phia

Company

All 1 tracked stories fall under one category: e-commerce. Bill Gates is the most frequent co-covered peer, appearing in 1 of the 1 tracked story. The tracked stories average 3 original sources each. Phia appears in 1 tracked Retail story from August 16, 2026.

Last mentioned: 3d ago

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Entity pulse

Recent coverage · Phia

1 story
5 avg impact
0% positive
0% negative
  • 100% neutral

Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.

What the coverage shows about Phia

All 1 tracked stories fall under one category: e-commerce. Bill Gates is the most frequent co-covered peer, appearing in 1 of the 1 tracked story. The tracked stories average 3 original sources each. Phia appears in 1 tracked Retail story from August 16, 2026.

Stories tracked
1
Sources per story
3

Computed from the 1 stories linked to this entity, with beat comparisons drawn from all 2 Retail stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.

Coverage cohort

Appears alongside

Other entities that clear the same relevance threshold in stories also covering Phia. Shared-story counts are live from our verified record — not editorial picks.

Timeline

  1. Slack messages contradict Phia

    Bloomberg reports internal Slack messages and source code showing Gates and Kianni knew about the practice for months, contradicting the company's earlier timeline.

  2. Bloomberg first reports cookie stuffing

    Phia's browser extension is found auto-inserting affiliate cookies; Phia says it discovered the issue within 24 hours and calls it a software bug; features are disabled and daily revenue drops.

  3. Early knowledge surfaces in Slack

    Gates reportedly asks developers in a Slack exchange to ensure automatic cookie drops work across retailers so Phia can monetize 'every transaction.'

Stories mentioning Phia 1

E-Commerce Neutral

Phia's daily revenue fell 87% after cookie-stuffing halt

Bloomberg's follow-up report alleges Phia co-founders Phoebe Gates and Sophia Kianni knowingly ran a cookie-stuffing scheme that claimed affiliate commissions on sales their shopping extension never influenced. The startup's daily revenue reportedly collapsed from $80,000 to as little as $10,000 once the practice was halted — a warning shot for every retailer and affiliate network paying for attribution they cannot verify.

3 sources

Source: massachusettssun.com · trinidadtimes.com

Phia is linked from 1 story on this site, each scored at or above our 35% relevance threshold — see how these pages are built.

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