250th Birthday Monopoly Misses Sales Window After Yearlong U.S. Sourcing Battle
The Monopoly Americana edition, designed to capitalize on patriotic consumer spending for America’s semiquincentennial, never reached shelves on time. A 12-month domestic sourcing ordeal left the game without dice, costing retailers and the brand a seasonal revenue opportunity.
Source: kbia.org · kansaspublicradio.org