# Ryan Mayward

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/ryan-mayward
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## Recent coverage (1 stories)

### Walmart's $1.4B Vibe.co Buy Fires Up Its $4B+ Ad Business to Take on Amazon
2026-08-04 17:17:34 · Sentiment: Bullish · Impact: 6/10 · Sources: 2

Walmart’s purchase of Vibe.co adds self-serve CTV advertising to its retail media arsenal, intensifying its battle with Amazon for ad dollars. The $1.4 billion deal positions Walmart Connect as a closed-loop advertising powerhouse that turns every shopper into a measurable ad target.
Full story: https://getretailbrief.com/story/walmart-vibeco-retail-media-war

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