# Sarah Crockett

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/sarah-crockett
Canonical HTML page: https://getretailbrief.com/entity/sarah-crockett

## Timeline

- **2026-09-15**: Watch Them Glow campaign launches — Carter's debuts a 60-second hero spot across connected TV, digital, and social channels, revealing a new logo and brand promise aimed at Gen Z and millennial parents.
- **2026**: Carter's increases marketing spend — Carter's, Inc. raises marketing investment for the year, and executives say the increase has already contributed to recent revenue gains.

## Recent coverage (1 stories)

### 60-second Watch Them Glow revives Carter's 161-year brand for Gen Z
2026-09-16 14:38:02 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Carter's is modernizing a 161-year-old children's apparel brand for millennial and Gen Z parents with a new logo, social creator program, and a 60-second CTV and digital campaign. The effort is backed by increased 2026 marketing spend that executives say is already lifting revenue.
Full story: https://getretailbrief.com/story/carters-watch-them-glow-gen-z-brand-refresh

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