Laifen Launches at Costco, Reaching 3 Western U.S. Regions in Largest Retail Push
Laifen’s SE hair dryer arrives at select Costco warehouses across California, the Pacific Northwest, and the Southwest, marking its biggest U.S. retail expansion. The move leverages Costco’s curated membership base to accelerate the brand’s omnichannel strategy and challenge established premium competitors.
Source: manilatimes.net · prnewswire.com