# T-Mobile

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/t-mobile
Canonical HTML page: https://getretailbrief.com/entity/t-mobile

## Timeline

- **2026-03-25**: Price Hike Warning — AT&T officially warns customers of upcoming wireless plan price increases despite rising competition.
- **2026-03-24**: Full Restoration — Reports confirm the product is back in stock across all major U.S. regions.
- **2025-12-31**: Q4 Churn Spike — Company reports postpaid churn of 0.98% and the loss of 255,000 prepaid subscribers.
- **2025-12-20**: Initial Sightings — Members report the return of the KS brand in select West Coast locations.
- **2025-12-15**: Monthly Fee Increase — A key monthly service fee is hiked across most wireless plans to offset rising operational costs.
- **2025-10-15**: Substitute Introduced — Naturally More Organic Peanut Butter is stocked as a temporary replacement.
- **2025-09-01**: Product Discontinuation — Kirkland Signature Creamy Peanut Butter is pulled from shelves nationwide.
- **2025-04-01**: Autopay Discount Reduction — AT&T decreases and restricts autopay discounts for several customer segments, sparking initial backlash.

## Recent coverage (2 stories)

### AT&T Risks Customer Exodus with Price Hikes Amid Surging Churn
2026-03-26 00:10:12 · Sentiment: Negative · Impact: 6/10 · Sources: 3

AT&T is implementing wireless plan price increases despite a significant rise in customer churn and intensifying competition from MVNOs and cable providers. The move follows a series of fee hikes and discount reductions that have already strained subscriber loyalty in a market where overall prices are falling.
Full story: https://getretailbrief.com/story/att-wireless-price-hikes-churn-risk

### Costco Restores Kirkland Signature Staple After Months of Member Backlash
2026-03-24 02:09:59 · Sentiment: Neutral · Impact: 5/10 · Sources: 3

Costco has initiated a nationwide rollout of its Kirkland Signature Creamy Peanut Butter following a controversial six-month absence from store shelves. The return of this private-label staple highlights the delicate balance the warehouse club must maintain between its rotating inventory strategy and the consistent availability of core household products.
Full story: https://getretailbrief.com/story/costco-kirkland-signature-peanut-butter-return

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