# Tee Higgins

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/tee-higgins
Canonical HTML page: https://getretailbrief.com/entity/tee-higgins

## Timeline

- **2026-08-03**: ‘Too Easy to Look This Good’ Campaign Launch — The fall campaign featuring Tinashe and Tee Higgins goes live across streaming, digital, social, print, in-store, and online channels.
- **2025-02**: Launch of ‘Dress to Express’ — Express introduces its new brand platform centered on confidence and self-expression as the creative foundation for future marketing.
- **2024-04**: Chapter 11 Bankruptcy Filing — Express files for Chapter 11 protection amid heavy debt and shifting consumer demand.
- **2024**: Acquisition by Phoenix Retail — Phoenix Retail buys Express and its Bonobos subsidiary out of bankruptcy, setting the stage for a brand rebuild.

## Recent coverage (1 stories)

### Post-Bankruptcy Express Bets on 2 Stars and a Pool Party to Win Back Shoppers
2026-08-04 16:30:15 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Express’s latest campaign is a decisive move to reconnect with consumers after its 2024 Chapter 11 restructuring. The celebrity-driven, multichannel push—featuring Tinashe and Tee Higgins—tests whether renewed marketing can translate into foot traffic and sales for the legacy mall brand.
Full story: https://getretailbrief.com/story/express-retail-campaign-2026

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