# Uber

Type: Company (UBER)

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/uber
Canonical HTML page: https://getretailbrief.com/entity/uber

## Timeline

- **2026-03-12**: Tokyo Trial Announced — Uber, Nissan, and Wayve announce a joint robotaxi pilot program in Tokyo.
- **2026-03-09**: Nationwide Rollout — Uber officially expands the Women Rider Preference feature to all drivers in the United States.
- **2025**: U.S. Regional Testing — The feature is introduced in select U.S. cities to gauge driver interest and legal feasibility.
- **2024-05-01**: Wayve Series C — Wayve raises $1.05 billion in funding led by SoftBank to scale its AI technology.
- **2023**: Initial Pilots — Uber tests women-only matching in international markets like Brazil and South Africa.
- **2020-12-01**: Uber Shifts Strategy — Uber sells its self-driving unit ATG to Aurora, pivoting to a partnership-based AV model.
- **2017-01-01**: Wayve Founded — AI startup Wayve is established in London, focusing on end-to-end deep learning for AVs.

## Recent coverage (3 stories)

### Uber, Nissan, and Wayve to Launch Robotaxi Pilot in Tokyo
2026-03-12 06:53:44 · Sentiment: Bullish · Impact: 7/10 · Sources: 3

Uber is partnering with Nissan and UK-based AI firm Wayve to launch a robotaxi trial in Tokyo, marking a significant expansion of autonomous ride-hailing in Japan. The collaboration leverages Nissan's vehicle platforms and Wayve's 'embodied AI' technology to navigate one of the world's most complex urban environments.
Full story: https://getretailbrief.com/story/uber-nissan-wayve-tokyo-robotaxi

### Uber Scales Women Rider Preference Nationwide to Bolster Safety and Supply
2026-03-09 21:57:51 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Uber has officially expanded its Women Rider Preference feature across the entire United States, allowing women and non-binary drivers to prioritize requests from female passengers. This nationwide rollout aims to increase the number of female drivers on the platform by addressing long-standing safety concerns and personal comfort.
Full story: https://getretailbrief.com/story/uber-women-rider-preference-nationwide-rollout

### Uber's Global Dominance: Analyzing Cramer's 'Taking Over the World' Thesis
2026-03-08 18:32:57 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Jim Cramer has issued a definitive endorsement of Uber, characterizing the mobility and delivery giant as a company poised for global dominance. This sentiment reflects Uber's successful transition into a diversified platform that integrates ride-hailing, logistics, and high-margin advertising.
Full story: https://getretailbrief.com/story/uber-global-dominance-cramer-analysis

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This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getretailbrief.com/guides/methodology for the full editorial methodology.