# UPI

Type: Technology

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/upi
Canonical HTML page: https://getretailbrief.com/entity/upi

## Timeline

- **2026-03-18**: Nationwide Rollout — Official announcement of the service availability across RNFI's Business Correspondent network in India.
- **2025-Q4**: Pilot Phase — RNFI and Jio Payments Bank conduct initial testing of QR-based cash withdrawals.

## Recent coverage (2 stories)

### 94% of D2C Mobile Shoppers Bail: App Conversion 3x Higher in India Retail
2026-08-01 19:02:51 · Sentiment: Strongly negative · Impact: 6/10 · Sources: 3

India’s D2C e‑commerce faces a massive revenue gap: 94% of mobile visitors never buy. Mobile apps deliver 4.5% conversion vs just 1.5% on web, with 1.35x higher order values, underscoring the need for retailers to invest urgently in app experiences and seamless checkout.
Full story: https://getretailbrief.com/story/india-d2c-mobile-retail-abandonment

### RNFI and Jio Payments Bank Launch Nationwide UPI QR Cash Withdrawals
2026-03-19 00:38:58 · Sentiment: Positive · Impact: 7/10 · Sources: 3

RNFI Services has partnered with Jio Payments Bank to roll out a nationwide cardless cash withdrawal service via UPI QR codes. The initiative enables customers to withdraw cash at retail outlets within RNFI's merchant network, bypassing the need for traditional ATMs or physical cards.
Full story: https://getretailbrief.com/story/rnfi-jio-payments-bank-upi-qr-cash-withdrawal

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This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getretailbrief.com/guides/methodology for the full editorial methodology.