# U.S. Patent and Trademark Office

Type: organization

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/us-patent-and-trademark-office
Canonical HTML page: https://getretailbrief.com/entity/us-patent-and-trademark-office

## Timeline

- **2026-03-21**: AI Patent Revelation — Walmart's patents for AI-driven dynamic pricing (US-1254776-B2) are publicly reported, sparking backlash.
- **2026-03-21**: Deloitte Global Outlook — Report identifies nearly half of global consumers as 'value seekers' in the current economy.
- **2026-02-28**: BLS Inflation Data — Food-at-home index shows a 2.4% year-over-year increase, driving consumer anxiety.
- **2025-10-01**: NielsenIQ Consumer Report — Data highlights a significant shift toward private labels and intentional shopping lists.

## Recent coverage (1 stories)

### Walmart's AI Pricing Pivot Sparks Consumer Backlash Amid Value-Seeking Surge
2026-03-22 00:11:07 · Sentiment: Negative · Impact: 7/10 · Sources: 3

Walmart's integration of AI-driven dynamic pricing and digital shelf labels is meeting significant resistance from a consumer base increasingly focused on value. As the retailer secures patents for automated price adjustments based on demand and elasticity, shoppers express concern over price transparency in an inflationary environment.
Full story: https://getretailbrief.com/story/walmart-ai-pricing-consumer-backlash

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