# USMCA (CUSMA)

Type: Company

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/usmca-cusma-company
Canonical HTML page: https://getretailbrief.com/entity/usmca-cusma-company

## Timeline

- **2026-08-19**: Tariffs scheduled to take effect — The new 50% duties become effective 30 days after signing, affecting a broad list of Canadian imports.
- **2026-07-20**: Trump signs tariff proclamations — President signs three proclamations imposing 50% tariff on Canadian goods, invoking Section 338. Announcement made during a conference call with reporters.
- **2026-03**: U.S. auto export decline data released — Canadian imports of U.S. motor vehicles fell 22% ($5.6B) in the 12-month period ending March 2026, cited as evidence of discriminatory policies.

## Recent coverage (1 stories)

### 50% Tariff on Canadian Wine, Hockey Sticks to Hit US Retail Shelves
2026-07-21 05:03:26 · Sentiment: Very Bearish · Impact: 8/10 · Sources: 2

US retailers face imminent price hikes for popular Canadian imports like wine, hockey equipment, and dairy products after a 50% tariff was announced. With peak shopping seasons approaching, e‑commerce and brick‑and‑mortar sellers must brace for margin compression or pass costs to consumers.
Full story: https://getretailbrief.com/story/trump-50-tariff-canada-retail-prices

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