# Women and Non-binary Drivers

Type: Person

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/women-and-non-binary-drivers
Canonical HTML page: https://getretailbrief.com/entity/women-and-non-binary-drivers

## Timeline

- **2026-03-09**: Nationwide Rollout — Uber officially expands the Women Rider Preference feature to all drivers in the United States.
- **2025**: U.S. Regional Testing — The feature is introduced in select U.S. cities to gauge driver interest and legal feasibility.
- **2023**: Initial Pilots — Uber tests women-only matching in international markets like Brazil and South Africa.

## Recent coverage (1 stories)

### Uber Scales Women Rider Preference Nationwide to Bolster Safety and Supply
2026-03-09 21:57:51 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Uber has officially expanded its Women Rider Preference feature across the entire United States, allowing women and non-binary drivers to prioritize requests from female passengers. This nationwide rollout aims to increase the number of female drivers on the platform by addressing long-standing safety concerns and personal comfort.
Full story: https://getretailbrief.com/story/uber-women-rider-preference-nationwide-rollout

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