# YouTube Select

Type: Product

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/youtube-select
Canonical HTML page: https://getretailbrief.com/entity/youtube-select

## Recent coverage (1 stories)

### 3.29M-subscriber sports creators: new engine for retail brand campaigns
2026-07-16 17:14:17 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Retail brands can tap into the massive, authentic followings of YouTube sports creators—with Erling Haaland at 3.29M subscribers—as an alternative to traditional advertising. YouTube’s ad tools like Takeovers and Select Line-ups enable direct integration into sports content, potentially driving consumer engagement during the World Cup 2026.
Full story: https://getretailbrief.com/story/youtube-sports-creators-retail-brand-campaigns

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