# Zulily

Type: Product

Source: Retail Intelligence Brief — https://getretailbrief.com/entity/zulily
Canonical HTML page: https://getretailbrief.com/entity/zulily

## Timeline

- **2026-01**: Market Outperformance — Beyond Inc. begins 2026 as one of the top-performing stocks in the retail sector.
- **2024-03**: Zulily Acquisition — Beyond Inc. acquires the Zulily brand to expand into flash sales and apparel.
- **2023-11**: Corporate Rebrand — Overstock.com, Inc. officially changes its name to Beyond, Inc. and ticker to BYON.
- **2023-06**: BB&B Acquisition — Overstock acquires Bed Bath & Beyond's IP and customer data for $21.5 million.

## Recent coverage (1 stories)

### Beyond Inc. Rebound: Why the Former Overstock is 2026's Top Contrarian Play
2026-03-14 22:22:15 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Despite trading 55% below its all-time high, Beyond Inc. (formerly Overstock) is significantly outperforming the broader market in 2026. The company's successful pivot to an asset-light, multi-brand e-commerce ecosystem is finally gaining institutional favor.
Full story: https://getretailbrief.com/story/beyond-inc-overstock-contrarian-stock-analysis-2026

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getretailbrief.com/guides/methodology for the full editorial methodology.