639 Bags of Raw Dog Food Recalled in 11 States, Shaking DTC Pet Retail Trust

For e-commerce and pet retail operators, this recall is a direct hit to a premium category that depends on consumer trust. Oma's Pride sold Woof Complete Canine Chicken Recipe through retail and wholesale accounts and direct-to-consumer online orders shipped frozen—meaning the recall notification burden falls on digital customer service, refund processing, and customer email lists as much as on store shelves. A single lot manufactured on January 27, 2026 has now generated refund requests and potential brand damage across 11 states.

As reported on August 13, 2026, the U.S. Food and Drug Administration disclosed a recall involving 639 six-pound bags of Woof Complete Canine Chicken Recipe, a frozen raw dog food made by Oma's Pride of Avon, Connecticut, after the lot tested positive for Salmonella contamination. The affected product carries Item/SKU F-WOOFC-6 and lot number BB012729, with a manufacture date of January 27, 2026. Each six-pound gusseted stand-up pouch contains 12 individually wrapped eight-ounce vacuum-sealed portions, and the recalled lot was distributed to Arizona, California, Indiana, Kentucky, Louisiana, Maryland, New Jersey, Nevada, New York, Pennsylvania, and Virginia. The product reached customers through retail and wholesale accounts as well as direct-to-consumer online orders that were shipped frozen, a multi-channel footprint that complicates but does not insulate recall execution.

“

Food and Drug Administration disclosed a recall involving 639 six-pound bags of Woof Complete Canine Chicken Recipe, a frozen raw dog food made by Oma's Pride of Avon, Connecticut, after the lot tested positive for Salmonella contamination.

Oma's Pride characterized the action as voluntary, stating that it takes the finding seriously and that its commitment to food safety is why the company is recalling the lot. The firm said it is conducting a further investigation to better understand the contamination. The FDA advisory instructs customers who purchased the affected lot to stop feeding it immediately, safely dispose of the product, and contact Oma's Pride at 1-800-678-OMAS or hello@omaspride.com for a refund. The company also emphasizes washing and sanitizing pet food bowls, cups, storage containers, and hands after handling the recalled food or any utensils that contacted it. As of the announcement, the available reporting does not specify how many, if any, pets or people have become ill in connection with this lot.

The health risk is dual-path: Salmonella can sicken animals that consume the product, and it can also infect humans who handle contaminated pet food, particularly if they do not thoroughly wash their hands afterward. The FDA notes symptoms in pets and humans, and the guidance to sanitize surfaces underscores the environmental persistence of the pathogen. Because the product is frozen, consumers may mistakenly assume freezing eliminates bacterial risk, but Salmonella can survive freezing and resume activity when the food is thawed and handled. This distinction is critical for raw pet food safety communication, since frozen raw diets require the same hygienic handling as fresh or raw meat products.