SOLUM Expands ESL to 2 More Australian Retailers, Cutting Manual Pricing Work

Australian retail operators facing rising wage costs and tightening promotional margins should watch SOLUM's latest moves closely. By extending ESL deployments with Bing Lee and supplying The Natural Grocery Company, SOLUM is demonstrating that digital shelf labels can address two very different operating models—high-frequency SKU changes in consumer electronics and experience-led premium grocery. The real story for retail leaders is not the technology itself, but what it unlocks: fewer hours lost to paper pricing, fewer pricing errors at the shelf, and more staff capacity for customer-facing work.

On September 4, 2026, SOLUM, a global retail technology provider, announced through PRNewswire that it is expanding its electronic shelf label (ESL) deployments across Australia with two new or extended retail accounts: consumer electronics chain Bing Lee and premium grocery retailer The Natural Grocery Company. According to the company, Bing Lee is extending an existing ESL rollout as part of broader digital transformation, while The Natural Grocery Company has adopted SOLUM's ESL solution for real-time pricing and promotional updates. The announcement, distributed as a press release and syndicated by Malaysia Sun and Thailand Business News, emphasizes operational efficiency and price accuracy, though it does not include independent verification, store counts, contract values, or implementation timelines.

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According to the company, Bing Lee is extending an existing ESL rollout as part of broader digital transformation, while The Natural Grocery Company has adopted SOLUM's ESL solution for real-time pricing and promotional updates.

For Bing Lee, the expansion targets one of the more operationally complex categories in retail: consumer electronics. Electronics retailers manage thousands of SKUs with frequent price changes driven by manufacturer promotions, currency shifts, model transitions, and competitive price matching. Paper labels create persistent risk of price mismatches between shelf, point-of-sale, and advertising. SOLUM says its centralized ESL platform lets store teams update pricing and product information remotely, reducing manual label replacement and improving price accuracy. Trade publication Appliance Retailer has also reported on Bing Lee's adoption, according to the press release, which lends some industry visibility but is not independent financial reporting.

The Natural Grocery Company deployment speaks to a different retail dynamic—premium grocery. In premium food retailing, freshness, provenance, and promotional agility shape the customer experience. SOLUM framed the solution as enabling real-time price updates and faster promotional changes. The company argues that by replacing paper labels, store employees spend less time on repetitive pricing tasks and can focus on customer service and in-store experience. For a premium grocer, accurate shelf pricing is both a compliance issue under Australian consumer law and a trust signal for shoppers who expect consistency between shelf tags and checkout prices. However, the announcement does not specify how many stores are involved, how many ESLs were deployed, or what measurable improvements have been achieved.

SOLUM's general manager for Australia, Paul Kyriakos, said the Bing Lee partnership contributes to store modernization, while the Natural Grocery deployment supports "real-time pricing, rapid promotional updates, and greater pricing accuracy." He added that a premium shopping experience depends on a store environment that responds quickly and accurately to both retailer and customer needs. This quote encapsulates SOLUM's positioning, but it is a vendor statement rather than an independent customer endorsement.

The broader context is the global expansion of electronic shelf labels as retailers seek to cut labor costs, improve pricing integrity, and support omnichannel operations. ESL adoption has accelerated in Europe and parts of Asia, and Australia is a relatively underpenetrated market where major grocers and specialty chains are evaluating digital shelf technology. For SOLUM, which trades on the Korea Stock Exchange under ticker 248070, the Australian expansion represents an effort to deepen its Oceania footprint beyond its home market. The company competes with other ESL providers such as SES-imagotag/VusionGroup and Pricer, and winning multi-banner Australian retailers helps establish reference accounts in the region.